Almost through with 2010, AT &T has revealed its new ad campaign targeting those who cannot resist texting while driving. You should remember that back at the end of September, MA passed a law restricting drivers from doing so called the “Safe Driving Bill.” After all, according to AT & T’s new documentary, drivers are 23 times more likely to get into an accident if they are texting. A young man in the documentary likens the action of texting while driving to voluntarily closing your eyes while driving for about 5 to 6 seconds. And who would do that?
Yet, people cannot resist sending “The Last Text,” which is also the name of the 10-minute documentary below produced by AT & T. If you find yourself prone to giving in to the texting temptation, then you should really watch it. If you have sons and daughters who are driving, make them watch it too. While I can’t say that watching one video will change your perspective permanently, this video is definitely one that stays with you.